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Understand Content Strategy
Using Sitemaps

Analyze publishing patterns, content freshness, and URL architecture using publicly available sitemap data.

e.g. stratechery.com
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SAMPLE REPORT
Total URLs
2,563
Posts/Month
14.2
Status
Active
Publishing Velocity
+24% vs historical
Content Half-Life
142 days

Metrics That Matter

Publishing Velocity

Track how publishing rates change over time. Compare recent output against historical averages to identify acceleration or slowdown in content production.

  • Posts per day, week, month, and year
  • Recent vs historical velocity comparison
  • Publishing consistency coefficient
  • Timeline visualization with trend analysis

Content Freshness

Measure how frequently content is updated and identify stale sections. Understand content half-life and update patterns across different site areas.

  • Content age distribution across 6 time buckets
  • Update frequency percentage for legacy content
  • Content half-life calculation in days
  • Section vitality scores by URL path

URL Architecture

Analyze site structure through URL patterns. Identify top sections, language variants, subdomains, and structural quality metrics.

  • Top URL paths with page counts
  • Language detection from URL patterns
  • Subdomain usage analysis
  • Clean URL percentage (no query strings)

Publishing Patterns

Discover when content gets published. Identify publishing gaps, day-of-week patterns, and longest periods of inactivity.

  • Day-of-week heatmap visualization
  • Longest gap between publications
  • First and last publication dates
  • Sitemap completeness percentage

Built For

Content Teams

Analyze competitor publishing schedules, benchmark your output against industry leaders, and identify content gaps in your strategy.

SEO Professionals

Audit site architecture, measure content freshness signals, track update frequency, and understand URL structure at scale.

Product Managers

Monitor content velocity metrics, track publishing consistency, and measure the vitality of different product sections over time.

Everything You Need

Interactive Visualizations

Publishing timeline charts, content age distribution graphs, day-of-week heatmaps, and section vitality breakdowns. Every metric visualized for instant comprehension.

CSV Export

Export complete page listings with all metadata, or download comprehensive reports with every calculated metric. Perfect for deeper analysis in your tools of choice.

Collections & Comparison

Organize sites into collections for easy management. Compare metrics side-by-side to benchmark performance, identify trends, and understand competitive positioning.

Real-time Search & Filtering

Instantly search through thousands of URLs. Filter pages by path, date ranges, or metadata. Pagination maintains filters across navigation for seamless exploration.

Start Analyzing Today

Extract insights from publicly available sitemap data. No scraping, no private data storage.

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